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INetwork targets young women

By Allison Romano -- Broadcasting & Cable, 6/6/2003 8:00:00 AM

Another TV network for women is launching, this one aimed at a younger set.

INetwork wants to target women 18-24 years old with a mix of original programming and movies.

It doesn't have any carriage deals yet, but aims to launch in early 2004.

INetwork is headed by David Armstrong, who most recently was senior vice president of International Television Distribution for MGM Worldwide Television Group.

The new channel will be exhibiting at next week's National Cable & Telecommunications Association conference in Chicago.

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