WB orders full run for Friday series
By BroadCasting & Cable Staff -- Broadcasting & Cable, 10/24/2001 7:00:00 AM
The WB has given all three of its new Friday night series full-season orders.
Maybe It's Me, Reba and Raising Dad have all been given 22-episode commitments by WB programmers.
The three new comedies have helped raise The WB's Friday night averages among women 12-34 by 10% (2.3 rating/9 share), adults 18-49 by 30% (1.3/4) and 21% in total viewers (3.4 million), according to Nielsen Media Research.
Maybe It's Me, which is produced by Warner Bros. and Touchstone, has averaged 3.1 million viewers, a 2.6/10 in women 12-34 and a 1.1/4 in adults 18-49.
Reba, which is produced by 20th Century Fox TV, has averaged 4.4 million viewers, a 2.8/10 in women 12-34 and a 1.7/5 in adults 18-49.
Raising Dad, from Paramount Network TV, has averaged 3.8 million viewers, a 2.5/9 in women 12-34 and a 1.4/4 in adults 18-49. - Joe Schlosser
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