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NBC, Baskin-Robbins scoop out deal

By Susan Hornik -- Broadcasting & Cable, 7/25/2002 8:32:00 AM

NBC has entered into a sweet deal with Baskin-Robbins Inc. to promote the network's upcoming fall season.

Featuring its "must-taste" lineup in stores from Sept. 3 through Oct. 27, the chain of ice-cream specialty stores will introduce a myriad of new flavors.

As part of the new promotional relationship, Baskin-Robbins will launch the Fear Factor sundae, along with four ice-cream flavors that tie in with NBC shows: Will & Grace's Rocky Road of Romance; the Ed-inspired Stuckey Bowled-Over Brownie; Pralines 'n American Dreams, based on the new fall drama; and Good Morning Miami Mint, after the new comedy.

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