Syndie Insider
By Staff -- Broadcasting & Cable, 10/17/2004 8:00:00 PM
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Rookies See Ratings Gains Stations Sign Oprah Through 2011 Tony Moves Up |
Rookies See Ratings Gains
Rookie strips performed like pros in the week ended Oct. 3, with three out of four chalking up improvements.
This season's top newcomer, Paramount's The Insider, gained 4% to a 2.4, out-rating Warner Bros.' veteran newsmagazine Extra! at a 2.2 for the second time in the new show's three weeks on the air. Insider also increased its key demos, rising 14% and 18%, respectively, in men and women 18-49. In the metered markets, the show averaged its highest numbers yet, a 3.0 rating/6 share on Columbus Day.
Buena Vista's The Tony Danza Show was up 9% to a 1.2, winning its time periods in three of the top four markets: New York, Chicago and Philadelphia.
NBC Universal's Home Delivery was up 22% to a 1.1, a personal best. NBC Universal's The Jane Pauley Show, meanwhile, fell 7% to a 1.4 after being downgraded in Dallas and Nashville. Twentieth's Ambush Makeover was down 9% to a 1.0.
Stations Sign Oprah Through 2011
Top talker The Oprah Winfrey Show has been renewed on stations representing 60% of the country through 2011, says distributor King World. In addition to its anchor clearances on ABC O&Os, stations re-upping come from the NBC, co-owned Viacom, Hearst-Argyle, Belo, Cox, LIN and Post-Newsweek groups, among others.
Tony Moves Up
Buena Vista's The Tony Danza Show has received upgrades in two markets: Kansas City, Mo., and Charlotte, N.C. In Kansas City, the show is moving from 1 p.m. on locally owned KCWE, a UPN affiliate and Hearst-Argyle LMA, over to KMBC, Hearst-Argyle's ABC affiliate in the market, at 9 a.m. Sony's Life & Style will swap places with Danza, going over to KCWE at 1 p.m., starting Oct. 18. In Charlotte, Belo's WCNC, an NBC affiliate, on Oct. 11 replaced NBC Universal's The Jane Pauley Show at 4 p.m., pushing Pauley to 10 a.m. NBC Universal's Starting Over had been at 10 a.m. but is taking Danza's place at 3.
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