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P&G: Cable's biggest spender

By Allison Romano -- Broadcasting & Cable, 12/20/2002 11:11:00 AM

Procter & Gamble Co. reigns as a largest cable advertiser in 2002, sinking $348.3 million into cable-television advertising, up from about $261 million the year before.

Car maker General Motors Corp. ranked second, plunking down nearly $290 million, a 33.5 percent increase over last year.

AOL Time Warner Inc., last year's biggest ad spender, slipped down to third place, spending $258 million on cable advertising.

Phillip Morris Cos., which kicked up $158 million, and Pfizer Inc., which spent $139 million, rounded out the top five cable advertisers.

The Walt Disney Co. and National Amusements Inc. joined the top-10 list for the first time, with Disney spending $122 million and National Amusements $121 million.

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