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Food Network to Revisit Diners, Drive-Ins and Dives

Guy Fieri Series to Return for Second, Third Seasons

By Anne Becker -- Broadcasting & Cable, 11/3/2007 9:00:00 AM

Food Network picked up seasons two and three of Diners, Drive-Ins and Dives, its primetime show starring the second-season winner of reality show Next Food Network Star, Guy Fieri. Both seasons are 13 episodes each. The show is from Page Productions for Food.

Diners, Drive-Ins and Dives

Season two, currently in production, will run through the end of the month. Season three begins production after that and will run later this year.

The show -- in which Fieri visits local greasy spoons around the country -- has been a hit for Food with new episodes Mondays at 10 p.m. drawing more than 1 million total viewers, about 20% more than the network’s average in primetime, according to Nielsen Media Research.

Fieri -- whose tattooed look and approachable American fare helped him with Next Food Network Star in April 2006 -- is becoming a promising new talent for the Scripps Networks-owned cable network. His weekend daytime show, Guy’s Big Bite, was also picked up for a second season, which will begin shooting in early 2008.

Diners, Drive-Ins and Dives fits Food’s primetime programming strategy to grow from instructional cooking shows to experiential programs about food.

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