UPN struts with Top Model
By Paige Albiniak -- Broadcasting & Cable, 6/4/2003 4:00:00 AM
It's a little late in coming, but UPN had its first notable success of the season with reality show America's Next Top Model, executive-produced by supermodel Tyra Banks, who also coaches the contestants.
After two airings, the show has become UPN's highest-rated program ever on Tuesdays at 9 p.m. among women 18-34.
The show's second episode, preceded by an encore of the pilot Tuesday, May 27m at 8 p.m., was the best performance for UPN in the time period since February 2002 among persons 12-34 (1.8/6), adults 18-34 (2.0/6) and adults 18-49 (1.6/5), and the highest since March 10, 1998, among females 12-34 (2.7/8).
Model's performance -- along with the consistency of UPN's Monday-night urban-comedy block and Thursday's WWE Smackdown! -- gave UPN its first weekly win over The WB Television Network all year in viewers and among key adult and male demographics.
The WB, which is in repeats, still prevailed in the key female demos for the week ending June 1.
On June 18, The WB will premiere its own reality show, Boarding House: North Shore, executive-produced by Survivor's Mark Burnett.
No related content found.
-
No Top Articles
VIEW ALL GALLERIES
