FTC OK With Yahoo Purchase of Tumblr

Grants early termination of antitrust review

By John Eggerton -- Broadcasting & Cable, 6/7/2013 9:54:37 AM

The Federal Trade Commission Friday signaled it has no antitrust concerns with Yahoo's $1.1 billion purchase of social media/microblogging site Tumblr.

It granted the deal early termination, which means the FTC has concluded its Hart-Scott-Rodino antitrust review early with no plans to file suit against the deal or add conditions in a settlement.

The deal boosts Yahoo's mobile presence and monthly visits. Tumblr allows for the posting of multimedia to short-form blogs.