NFL, Verizon Renew Mobile Deal

New expanded agreement includes Fox, CBS Sunday games, playoffs and Super Bowl

By Tim Baysinger -- Broadcasting & Cable, 6/4/2013 11:03:34 AM

The National Football League and Verizon Wireless have renewed their agreement that will keep the carrier as the league's official wireless provider, with expanded mobile rights that will allow Verizon to stream every game to mobile, including all playoffs and the Super Bowl.

The new deal begins in 2014 and will be expanded to include access to Sunday afternoon games, as well as all playoff games and the Super Bowl, on Fox and CBS within customers' home markets.

Previously, Verizon customers only had access to the three weekly nationally televised games on Sunday, Monday and Thursday nights. The league's new rights agreements with its holders begin in 2014, and will include for the first time the ability for games to be moved from Fox to CBS and vice versa. For 2013, the league says Verizon will launch an updated version of its NFL Mobile app.

The deal makes Verizon one of the NFL's biggest business partners outside of its media-rights holders. Terms of the deal were not disclosed, but Sports Business Journal is reporting it is $1 billion over four years, with Verizon paying out $210 million for the first year, a substantial increase over the $50 million the carrier currently pays out yearly.