'GMA' Wins First May Sweep in 18 Years

ABC morning show also notches first demo victory since May 1994

By Andrea Morabito -- Broadcasting & Cable, 5/31/2013 11:31:20 AM

ABC's Good Morning America has hit another milestone, winning the May sweep for the first time in 18 years in total viewers and the first victory in the adults 25-54 demo in 19 years.

GMA averaged 5.704 million total viewers and 2.102 million adults 25-54 during the sweep period, according to Nielsen. NBC's Today drew 4.783 million total viewers and 1.992 million demo viewers, giving GMA a margin of victory of 921,000 and 110,000 viewers, respectively. CBS This Morning averaged a third-place 3.004 million total viewers and 1.058 million adults 25-54.

Compared to the year-ago May sweep, when Ann Curry was still in the anchor chair for Today, GMA improved 10% in total viewers and 2% in adults 25-54 while Today declined 8% in total viewers and 11% in the demo. CTM improved the most, up 19% in viewers and 13% amongs adults 25-54.

GMA has now won the last three sweeps periods --May, February and November in the key demo.