NAB: Brightcove Expands TV Everywhere Integrations

Support for Adobe Pass and Akamai Sola Vision Identity Services strengthens offerings

By George Winslow -- Broadcasting & Cable, 4/11/2013 10:29:24 AM

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Cloud content service provider Brightcove has expanded its support for TV Everywhere services with integrations with Adobe Pass and Akamai's Sola Vision Identity Services.

The support for the Adobe and Akamai solutions enables authenticated video delivery for both the Web and mobile apps and makes it easier for content owners and operators to deliver more content to their subscribers on multiple devices as part of pay-TV subscriptions.

Web-based TVE authentication with Adobe Pass or Akamai Sola Vision Identity Services is already available with Brightcove Video Cloud, the company noted. Additional integration into Brightcove's native player software development kits (SDKs) for iOS and Android is planned for later this year.

TV Everywhere "is becoming a major priority for broadcasters as they look to grow their audience and introduce new revenue opportunities for their premium video content," said Phil Costa, director of product management at Brightcove, in a statement. "To truly succeed with [TV Everywhere] initiatives, these organizations must have a comprehensive solution that supports not only authentication, but also DRM and advertising integrations that work across every screen."

Currently 37% of consumers take advantage of TV Everywhere offerings from TV networks, while 30% of consumers access this content from pay-TV providers, according to Brightcove.