NAB: Yangaroo Partners With USA Studios

They will work together to offer a full suite of post-production and delivery services

By George Winslow -- Broadcasting & Cable, 4/11/2013 6:01:00 PM

Complete Coverage: NAB Show 2013

The advertising and digital media distribution service provider Yangaroo has announced that it is partnering with post-production house USA Studios to offer a full suite of post-production and delivery services.

The alliance will also provide Yangaroo with a presence in New York.

"We're excited to enter into this long-term relationship with USA Studios," said Gary Moss, president and CEO of Yangaroo, in a statement. "It allows both companies to coordinate growth strategies, leverage each other's operational strengths, and continue to develop industry-leading products."

As part of the agreement, Yangaroo and USA will jointly sell and market their services, which include Yangaroo's digital distribution technology and USA's post-production offerings.

USA's clients include Microsoft, TAG Worldwide, Jaguar, Land Rover, Priceline, Calvin Klein, Disney, Ubisoft, Diageo Brands, My Traffic Department, Grey Goose, Overstock.com, Ancestry.com, Mattel and others. It will continue to provide post-production services -- video editing, closed captioning, on-air tracking, direct response versioning, adaptation for online and multimedia services.

"We see this relationship as a natural and important progression for our advertising services business," noted Roger Khan, president of USA Studios. "We have built a solid reputation over the past quarter century providing a broad array of services to the advertising industry and digital distribution has become an increasingly important segment of those services. We feel the time is right for us to strategically align ourselves with a specific digital distribution platform."