NAB: NewTek Launches New System for Sports Production

New 3Play 4800 multi-camera replay server offers expanded capabilities

By George Winslow -- Broadcasting & Cable, 4/8/2013 8:00:00 AM

Complete Coverage: NAB Show 2013

NewTek has unveiled its new 3Play 4800 multi-camera replay server for live sports production.

Suggested pricing for the turnkey system that includes redundant capture, visual effects, live replay switching, slow motion and social media publishing is $39,995.

"Replay is no longer optional in sports production," noted Dr. Andrew Cross, CTO at NewTek in a statement. "Unfortunately, the high cost and limited functionality of today's popular replay servers makes it a challenge for any sports organization to effectively manage infrastructure costs as technology advances. We've set a new standard with 3Play 4800 by putting more real-time capabilities directly in the hands of replay operators, while at the same time, significantly lowering capital costs for any sports organization. With 3Play 4800, producers can now deliver the electrifying highlights that drive greater fan loyalty-and have a direct impact on the revenue and profitability of their business."

In addition to the typical features of a multi-camera system, the 3Play 4800 provides easy integration with Facebook, Twitter, YouTube and other sites so that operators can to instantly deliver content to their fans via social media.

Other features include redundant capture of up to four live video sources; live animated, 3D-warped visual transition effects for switching and in-program editing; live replay switching; and high-quality slow motion.