GMC, Aspire Ride Upfront Bus Again

Networks hit road to meet clients

By Jon Lafayette -- Broadcasting & Cable, 3/21/2013 9:50:31 AM

Complete Coverage: Upfronts 2013

GMC TV and Aspire are bringing back their upfront bus for this year's upfront.

The bus, decorated with pictures from the networks' programming, will travel to seven markets and host clients meetings, beginning this week in New York.

"Our ‘upfront bus' environment celebrates the uplifting, positive entertainment offered by the GMC TV and Aspire brands," said Mary Jeanne Cavanagh, executive VP, advertising sales for GMC TV, which also sells ads for Aspire, the  African-American network started by Magic Johnson. "It serves as a great awareness builder among advertisers."

Some of the networks' talent will visit the bus, which will be the centerpiece in network appearances at events including Opening Day at Yankee Stadium on April 1 and the Final Four in Atlanta on April 6.

GMC began doing upfront bus tours in 2011 and teamed up with Aspire in 2012.