'Bates Motel' Checks In 3 Million Viewers in Premiere
Debut of 'Psycho' prequel scores A&E's best drama marks in young demos
By Andrea Morabito -- Broadcasting & Cable, 3/19/2013 2:49:10 PM
That haul was below the 4.1 million total viewers who tuned in for the premiere of A&E's last drama debut Longmire last June and the 3.6 million for the launch of The Glades in 2010.
Bates scored with younger viewers, however, averaging 1.6 million adults 18-49 and 1.6 million adults 25-54 at 10 p.m., making it the network's most-watched drama debut ever in both demos. Combined with the replay, the episode drew 2.4 million viewers 18-49 and 2.5 million among adults 25-54.
The series is a contemporary prequel to Psycho starring Vera Farmiga and Freddie Highmore from executive producers Carlton Cuse and Kerry Ehrin. A&E will repeat its premiere on March 20 at 11 p.m. following new episodes of its top-rated unscripted hit Duck Dynasty.
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