Gray TV Launches CBS Affiliate in DMA No. 209
Little North Platte, Neb. getting CSI, Survivor, Letterman
By Michael Malone -- Broadcasting & Cable, 3/19/2013 1:54:40 PM
"This new affiliation agreement is a welcome opportunity to enhance CBS's service to viewers in central Nebraska with the Network's first home station in North Platte," said Diana Wilkin, president of CBS affiliate relations. "It also builds on a very successful partnership we've long had with Gray Television in Lincoln and Grand Island, among many other markets."
Hoak Media is a monster in North Plate, its NBC affiliate KNOP taking around 79% of the revenue, according to BIA/Kelsey. It also owns the Fox affiliate there.
The market features around 14,700 TV homes, according to Nielsen.
KNPL will air in local HD. Elsewhere in Nebraska, Gray Television recently acquired KSNB Lincoln; it also owns KOLN in DMA No. 105.
"As the owner and operator of multiple CBS affiliates across the country, we greatly value the consistent quality and strength of CBS's entertainment, news and sports programming, which perfectly complement the outstanding broadcasts produced by our stations," said Bob Prather, president and COO of Gray. "We're looking forward to adding KNPL to our portfolio of CBS stations."
This is what happens when someone in Big City, U.S.A. writes an article about a market they don't know or understand. North Platte has always had the CBS menu of programming with KOLN/KGIN bringing network content into the market. What's changing is a local news presence on a CBS stick into the North Platte DMA. Rather than getting Lincoln/Grand Island news, North Platte viewers will see a local news team with feet on the ground in their community.
Shad Olson - 5/5/2013 12:28:48 PM EDT
10/11 North Platte may do well as a low power station and may be able to stay on beyond 2014. NTV by way of KHGI-CD and KWNB, and KNOP may be feeling the pressure of 10/11 as a low power station on the UHF band in North Platte. 10/11 and newly acquired KSNB under Gray Television has an unlimited budget to do all the news in widescreen HDTV in Lincoln, Grand Island, Hastings, Kearney, and North Platte, while KHAS and KNOP/KIIT under James (Jimmy) Hoak and Hoak media, and NTV(KHGI-CD, KWNB, KHGI)/KFXL FOX Nebraska under Harry Pappas and Pappas Telecasting has limited budgets being stretched real thin for those stations under those owner and parent of those stations. NTV and KFXL may not be around beyond May 2014 if the Pappas aren't willing to sell those stations before NTV and KFXL has their licenses expired on June 1, 2014 in addition to the possibly of spectrum being auction next year somewhere in June 2014. NTV's KHGI-CD is on UHF 27 in North Platte while KWNB is still on VHF 6 with the possibly of moving to UHF 18 that may not even happened at all. Hoak Media does not have the resources and the ability to do HDTV news on either KHAS and KNOP/KIIT and Pappas is still under in the bankruptcy and financial turmoil since the may 2008 bankruptcy filling with NTV and KFXL currently being under the control of receivership trustee Lee Shubert with NTV having HD overlays during it's newscasts for news stories while the news footage is still shot and shown in 4:3 frame and it's new show NTV's Grow being all fully an HDTV local production.
Well, 10/11 know how to provide coverage to the most number of TV viewers as possible then ever than NTV.
James (Jimmy) Cieloha - 3/19/2013 10:36:48 PM EDT
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