Ross Greenburg to Produce Mayweather Coverage for Showtime
Net schedules over 100 hours of programming around boxer's Showtime debut on May 4
By Tim Baysinger -- Broadcasting & Cable, 3/19/2013 1:15:10 PM
Greenburg will serve as executive producer of Showtime's latest edition of its All Access doc series, All Access: Mayweather vs. Guerrero. Premiering April 10 at 10 p.m., new episodes will run through May 1. Greenburg will also serve as EP on Mayweather, a one-hour film about the life of the boxer which will air on the CBS television network April 27 at 8 p.m.
Greenburg left HBO Sports in 2011 after 33 years to start Ross Greenburg Productions; shortly after, he began producing documentaries for NBC Sports. This marks his first return to boxing, where has had a major influence during his time at HBO, in almost two years.
The two documentaries are just part of the more than 100 hours that Showtime has scheduled to promote the May 4 fight between Mayweather and Robert Guerrero in Las Vegas, Mayweather's first bout under his recently-signed pay-per-view deal with Showtime. Another documentary, 30 Days in May, will chronicle Mayweather's month-long stay in prison last year.
"This is an aggressive and varied lineup of content, each element aimed at raising the anticipation for boxing's marquee event of the year," said Stephen Espinoza, executive VP and GM, Showtime Sports. "The Mayweather appeal is unmistakable and warrants this type of unprecedented exposure. What viewers will find during this promotion, however, is that Robert Guerrero is one of the most compelling, interesting and talented fighters ever to step into the ring opposite Mayweather. "
This "All Access" series is a huge disappointment. Rather than an inside look as fighters prepare for a bout, this is a staged, contrived send up to the greater glory of Floyd Mayweather. The fawning and compliments to Mayweather override any sort of curiosity I would otherwise have about watching this. Virtually every scene with Mayweather is a studio based setting. I have tried to watch the first three episodes but find it akin to watching a bad sitcom where every line is carefully scripted. And what's with this over-the-top dramatic, gangsta-rap style narration? I can't believe that Ross Greenberg allows his name to be associated with this drivel. Worst of all, because any semblance of spontaneity has been removed from this, it is just boring. What a shame. Ross, you nailed it with 24/7, but this....?
Dino Lucarelli - 4/30/2013 10:11:59 PM EDT
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