TV Watch Launches #SafeTV Campaign

Will give parents graphic help in interpreting ratings

By John Eggerton -- Broadcasting & Cable, 3/14/2013 12:29:29 PM

The TV programmer-backed TV Watch has created a new #SafeTV campaign consisting of an infographic and Pinterest page educating parents and others about the TV ratings system.

The graphic, which can be embedded on websites, explains that a TV-Y7-FV fantasy violence rating indicates a show is appropriate to children age seven and older due to fantasy violence.

The graphic will also be printed up as a poster and offered to churches and schools. The Pinterest page will include infographics and other boards.

TV Watch was formed in the mid-2000s in response to a push in Congress to boost indecency enforcement post-Janet Jackson's Super Bowl reveal. Its goal is to promote parental control over increased government relation.

Many of the same members of TV Watch also teamed last month on a parental control education effort.

Those efforts come in the wake of the Sandy Hook shootings and increased pressure from Washington for strategies to combat gun violence.