Nielsen Reports Increased Video Streaming on Game Consoles

Users spent 22% of their time on consoles streaming video, up from 13% in 2010

By George Winslow -- Broadcasting & Cable, 3/13/2013 7:35:08 PM

For the third year in a row, Nielsen is reporting notable increases in the amount of time spent streaming video via game consoles, with console users now spending 22% of their time streaming movies and TV programs, up from 19% in 2011 and 13% in 2010.

The study, which is available here, also found that Sony's PlayStation 3 users were the heaviest streamers, spending 25% of their time streaming, up from 15% in 2011.

In contrast, Nielsen found that the amount of time playing games offline declined slightly for Xbox 360 users from 34% in 2011 to 33% in 2012 but showed more significant drops for PS3 (falling from 38% in 2011 to 28% in 2012) and Wii (declining from 55% to 40% in 2012).