NBC Moves 'Smash' to Saturdays
'Go On' to end freshman run on Thursdays; 'Celebrity Apprentice' expands to two hours through May
By Andrea Morabito -- Broadcasting & Cable, 3/13/2013 6:54:42 PM
The musical drama, a passion project of NBC Entertainment chairman Bob Greenblatt, failed to rebound in its second season despite major creative changes behind the scenes. Its return drew just a 1.1 rating with adults 18-49 and has leveled off to a 0.9 in recent weeks.
New dating show Ready for Love will now air on Tuesdays from 9-11 p.m., taking the plum spot following The Voice starting April 9. The Eva Longoria-produced series was originally scheduled to run on Sundays from 8-10 p.m.
Without Ready for Love on the night, Celebrity Apprentice will remain at two hours (9-11 p.m.) starting April 14 through the end of May. Encore episodes of The Voice will pad the Sunday lineup until then on March 31 and April 7 (7-10 p.m.) leading into Celeb Apprentice at 10 p.m.
Freshman comedy Go On also gets a new night, moving to Thursdays at 9:30 p.m. for April 4 and April 11 (its season finale) following The Office. Fellow Tuesday comedy The New Normal will have its one-hour season finale on April 2 from 9-10 p.m. following The Voice.
Both Go On and New Normal have also seen their ratings collapse without the strong Voice lead-in. Go On is averaging a 2.1 rating for the season but its most recent original drew just a 1.1; New Normal posted a 0.9 for its latest new episode, well below its 1.6 season average.
NBC additionally announced Whitney will conclude its sophomore run with a one-hour episode on Wednesday, March 27.
After spending all that money to hype and produce this show, NBC just gave up on it and now banishes it towards the burn-off night of Saturdays and look for most of their comedies to be shown the door as well. This new Longoria show is an embarrassment and will also tank badly as well, but can't stand her anyways. Hey, she needs something to do after her "acting" career and restaurant ventures all faltered.
@Eric, sorry, SMASH is finished as they're just burning off the remaining episodes.
Zeke - 3/13/2013 9:16:47 PM EDT
Hope that NBC isn't cancelling 'Smash'. With NBC recently pulling 'Do No Harm'... I could picture NBC moving the music drama to the Thursday 10PM slot, instead of to Saturdays. I believe it has great potential. If only the NBC higher-ups would exercise patience, and give the show a change to build an respectable audience.
I could picture NBC renewing it as a Summer show... or maybe an on-demand service (like Netflix or Hulu-Plus) carrying the show.
Eric - 3/13/2013 8:10:07 PM EDT
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