Kern: InterMedia ‘Loaded for Bear'

Despite losing Outdoor Channel, opportunities abound to grow outdoor category

By Mike Farrell, Multichannel News -- Broadcasting & Cable, 3/13/2013 12:57:11 PM

Despite being pushed aside by a larger, last minute bid by Denver sports magnate Stan Kroenke in its quest for the Outdoor Channel, InterMedia Partners said it will continue to grow its ratings and reach in its efforts to boost the overall outdoor lifestyle category.

Outdoor Channel earlier Wednesday said it has agreed to a definitive merger agreement with Kroenke Sports & Entertainment in an all-cash deal worth about $227 million. That agreement trumped an earlier $208 million cash and stock deal with InterMedia Partners.

KSE made its unsolicited offer on Feb. 27 and on March 8 determined that it was superior to the InterMedia deal. Outdoor gave InterMedia, parent of the rival Sportsman Channel, four business days (until March 12) to put forth a superior proposal to the KSE deal.

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