NAB: Harris Broadcast Upgrades NetGain
Will offer sales execs improved data mining, analytical and mobile features
By George Winslow -- Broadcasting & Cable, 3/12/2013 7:37:47 PM
Highlights of the new release include new analytic tools that improve insight into current business and advertising models, better tools for finding new revenue opportunities, mobile dashboards, interfaces to social media data and access to embedded and third-party data mining capabilities.
The new version is particularly designed to help analyze multiplatform operations. "Broadcasters today need to optimize their inventories beyond over-the-air channels and across the web, mobile and other digital media opportunities," noted Harris Morris, CEO, Harris Broadcast in a statement. To do that, he added, they need to view trends in all their sales across platform versus "looking separately at television spots versus digital."
"NetGain ensures that broadcasters, cable networks and other media groups can achieve a complete view of their businesses as opposed to a âsiloed' approach, while enabling visibility into future results based on multiple scenarios," he concluded.
Other new tools include access to Wisdom Professional for performing advanced analytics on Facebook user data; more than 300 predefined data mining and predictive analytics functions; and integration with the open-source "R" analytics library, which the company believes will offer greatly improved analytics and statistics for business modeling.
The product also features improved enhanced mobile capabilities for executives in the field to access sales and analytical tools.
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