Avail-TVN Redubs Itself 'Vubiquity'

Provider of VOD and digital video services picks new name to highlight multiscreen push

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 3/11/2013 12:18:18 PM

Digital video services provider Avail-TVN has picked a new name -- Vubiquity -- in a rebranding aimed at emphasizing its multiscreen-video strategy.

The company initiated the rebranding effort in September 2012, working with New York-based agency Stein + Partners to develop the new name.

"Over the past six years, we've put together five companies, and it really was about having a whole new brand of the company and really positioning the company for the future," Vubiquity CEO Ramu Potarazu said in an interview. "We felt this is the right opportunity to also talk about our service offerings. Bringing the video experience to all devices -- that's what we're all about."

The company formerly known as Avail-TVN has more than 450 employees. The privately held company has gross revenues of more than $250 million annually, and it's profitable and cash-flow positive, Potarazu said.

Asked whether the new name was prelude to an IPO, Potarazu said, "We're going to look at our options."

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