ESPN Keeping Eye on the Ball, Not the Game Behind It
Ad sales chief Ed Erhardt on why he’s not worried about Fox and other competitors
By John Consoli -- Broadcasting & Cable, 3/11/2013 12:01:00 AM
But ESPN execs are not too worried; the network’s ad revenue dwarfs that of its current competitors, and media buyers believe it will take some time for Fox Sports 1 to pull significant ad dollars away.
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