Morning Show Ratings: 'GMA' Wins February Sweep
ABC morning show takes demo victory for first time in 20 years
By Andrea Morabito -- Broadcasting & Cable, 3/7/2013 2:02:40 PM
GMA averaged 5.67 million total viewers and 2.13 million adults 25-54 from Jan. 31 to Feb. 27. NBC's Today fell to second place with 4.82 million total viewers and 2.03 million viewers in the key demo while CBS This Morning drew 3.01 million and 1.15 million viewers, respectively.
It marks the first time GMA has won a February sweep in the demo in 20 years, and among total viewers in 19 years. Compared to last February, CBS This Morning improved the most, up 15% in total viewers and 11% in adults 25-54 while GMA was up 7% and 5%.
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