Marcus: Mission Accomplished With Lakers RSN
TWC chief says controversial RSN proving better than alternative
By Mike Farrell, Multichannel News -- Broadcasting & Cable, 3/5/2013 4:50:35 PM
At the Deutsche Bank Media, Internet and Telecom conference in Palm Beach, Fla., Marcus said the MSO had a simple formula for its RSN strategy: if the costs of producing the network, less the fees and ad revenue it brought in, were lower than the affiliate fees it would have to pay a third party RSN, it would be considered a success.
"Now having launched the network, having done our affiliation deals with the other major distributors, having begun the process of selling ads on the network, I can comfortably say, 'Mission Accomplished,'" Marcus said. "The net price that we are paying for the Lakers is lower than what we think we would have otherwise paid to a third party RSN and significantly lower than what we pay for comparable RSNs elsewhere. I am very pleased with the way the strategy has worked out and the approach to the Dodgers is to take a page out of the same playbook."
TWC launched Time Warner Cable Sports Net and its sister Spanish language channel in the Los Angeles market in October. It plans on launching another RSN, with Major League Baseball's Los Angeles Dodgers, in the market next year.
No related content found.
Most Popular Pages
No Top Articles