Disney Junior Renews 'Sofia the First' for Second Season
Animated series tops kids 2-5 demo
By Lindsay Rubino -- Broadcasting & Cable, 3/5/2013 3:34:03 PM
Sofia the First airs during Disney Junior, the daily programming block for preschoolers and parents on Disney Channel, and its 24-hour channel. The show, produced by Disney Television Animation, tops cable programming in the kids 2-5, girls 2-5 and boys 2-5 demos.
"We are so proud of the strong connection our young viewers and their parents have forged with Sofia," said Kanter. "While she and her family live in a magical make-believe world, the storytelling and relatable everyday themes have struck a chord with our audience and has created demand not only for more stories, but to extend the Sofia the First experience beyond the screen."
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