Disney Junior Renews 'Sofia the First' for Second Season

Animated series tops kids 2-5 demo

By Lindsay Rubino -- Broadcasting & Cable, 3/5/2013 3:34:03 PM

Disney Junior has renewed animated series Sofia the First for a second season, Nancy Kanter, senior VP of original programming and general manager of Disney Junior Worldwide, announced Tuesday.

Sofia the First airs during Disney Junior, the daily programming block for preschoolers and parents on Disney Channel, and its 24-hour channel. The show, produced by Disney Television Animation, tops cable programming in the kids 2-5, girls 2-5 and boys 2-5 demos.

"We are so proud of the strong connection our young viewers and their parents have forged with Sofia," said Kanter. "While she and her family live in a magical make-believe world, the storytelling and relatable everyday themes have struck a chord with our audience and has created demand not only for more stories, but to extend the Sofia the First experience beyond the screen."