Weather Channel Moves Elemental to Internet Storm Front

Programmer uses encoders for live streaming video to mobile apps, Web services

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 3/5/2013 10:40:57 AM

The Weather Channel is using Elemental Technologies' video-encoding systems to deliver live programming over the Internet to millions of users through its mobile apps and Web properties, as well as YouTube.

The programmer has deployed the Elemental Live software, which runs on off-the-shelf graphics processing units (GPUs) instead of special-purpose chips, in its Atlanta operations center, according to the companies.

The Weather Channel uses the systems to format and stream video to its mobile applications, which have been downloaded more than 100 million times for all tablets and smartphones. The cable network reaches 38 million mobile consumers plus 50 million users on Weather.com and desktop platforms.

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