GMC TV Looks 'UP' With Rebranding
Reflecting net's evolution to inspirational, entertainment service, new name, logo set for Sept. 1 debut
By R. Thomas Umstead, Multichannel News -- Broadcasting & Cable, 3/4/2013 12:25:25 PM
The eight-year-old network will change its name to UP beginning Sept. 1, supported with a new logo and on-air look, GMC TV president and CEO Charley Humbard said.
Additionally, GMC TV parent company Gospel Music Channel LLC (part of the InterMedia Partners portfolio) will change its name to Up Entertainment LLC. The company also has a partnership with Aspire, the upstart African-American-targeted network owned by Earvin "Magic" Johnson.
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