Hallmark to Air Meredith's 'The Better Show' Next Fall
Deal marks Meredith's first cable syndication agreement
By Paige Albiniak -- Broadcasting & Cable, 3/4/2013 12:09:59 PM
Produced by Meredith Video Studios, The Better Show currently airs weekdays in more than160 markets reaching more than 80% of U.S. television homes. It's been renewed for a seventh season, which starts next fall.
Starting in September, The Better Show will air every weekday on the Hallmark Channel during its daytime programming block, which also includes Home & Family and Marie. Each episode will air on the Hallmark Channel a day after it airs in broadcasting syndication. This agreement with Hallmark marks the first cable network distribution agreement for Meredith Video Studios.
"This national cable agreement is yet another indicator that The Better Show is one of the major television syndication success stories of the last decade. In addition to providing useful, interesting and exciting content to viewers, this collaboration offers expanded value to advertisers and product integration partners via the significant national exposure the Hallmark Channel will bring," said Kieran Clarke, executive VP of Meredith Video Studios, noting that The Better Show recently aired its 1200th episode.
The Better Show leverages the expertise of Meredith's expansive content portfolio, including Better Homes and Gardens, Parents, Family Circle, More and Fitness brands to create a contemporary, information-based talk show. Better offers a mix of editorial and branded-entertainment that attracts an audience for beauty, fashion, DIY, retail, food and packaged goods advertisers. The Better Show also features celebrity interviews and cooking segments with celebrity chefs. Recent guests have included Jessica Alba, Kevin Costner, Eva Longoria and Rocco DiSpirito.
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