Primetime Ratings: 'Red Widow' Has Weak Debut
'Celebrity Apprentice' returns to lowest-rated premiere
By Tim Baysinger -- Broadcasting & Cable, 3/4/2013 11:35:03 AM
Red Widow's lead-in Once Upon a Time also was down 13% to a series-low 2.1 to help ABC finish in third on a low-rated Sunday with an overall 1.6 rating/4 share.
Fox and CBS tied for first in the demo, with CBS easily winning with total viewers. The Simpsons was up 15% to a 2.3 and The Cleveland Show, airing in the 8:30 p.m. slot, rose 6% to a 1.9. After a Family Guy repeat, Bob's Burgers drew a 1.7, down 11% from what American Dad drew in that space two weeks ago.
CBS meanwhile, saw Amazing Race rebound 26% to a 2.4 and The Good Wife rise 23% to a 1.6. The Mentalist was down 6% to a 1.5.
NBC's two-hour Celebrity Apprentice premiere was down 38% from last year to a 1.6, the show's lowest-rated ever for a Celebrity edition. At 8 p.m., Dateline NBC earned a 1.3, down from the 1.5 it earned on Jan. 6. NBC finished with a 1.3/4 to round out the night.
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