Comcast, TWC Lose VOD Movie-Rental Share

NPD Group: AT&T, Verizon generate more transactional VOD revenue per sub than MSOs, satellite ops

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 3/4/2013 10:56:21 AM

AT&T and Verizon Communications grew their share of the $1.3 billion U.S. transactional video-on-demand movie rental market in 2012 by four percentage points -- at the expense of Comcast and Time Warner Cable, according to research firm NPD Group.

Overall, VOD movie rental revenue grew 3% in 2012, according to NPD. Cable operators captured 56% of all VOD movie rentals last year, down from 60% in 2011.

Comcast's share of the market declined from 29% in 2011 to 28% last year, while TWC's take fell from 13% to 10% over the same period. The share for all other cable operators was flat at 18%, according to NPD.

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