WKYC's 'Matlock' Pre-Emption an Inventory Play
Cleveland NBC affiliate says Andy Griffith is hot in Cleveland
By Michael Malone -- Broadcasting & Cable, 3/1/2013 3:29:44 PM
NBC's primetime has reverted to a slump after its high-flying fall, but Spectorsky took pains to stress that the pre-emption had nothing to do with the network's primetime performance. He said the station typically runs a Matlock special, where it gets all the inventory, in the first quarter.
"We made a local decision," he said. "We've done it the last 10 years and usually do quite well. Older folks appreciate Matlock."
Station affiliates have a certain degree of leeway when it comes to pre-empting network programming.
An NBC rep declined comment.
WKYC shifted the prime shows to a 1 a.m. start. The preemption was previously reported on ShowBuzzDaily.com.
Spectorsky said Matlock: The Legacy, a '92 film starring Andy Griffith, did a 2 household rating/3.3 share, rating a little less than a typical Thursday night of reruns on NBC, while beating repeats of Scandal and a Jimmy Kimmel Oscar special on ABC in men 25-54.
A legal drama, Matlock ran on NBC from 1986 to 1992, then through 1995 on ABC.
Spectorsky quipped that WKYC is considering an all Matlock dot-two channel.
Ironically, WKYC was twice owned by NBC.
The network launched the station in 1948 as WNBK; in 1956, NBC and Group W/Westinghouse swapped their Cleveland and Philadelphia properties, and WNBK became KYW.
In 1965, the FCC ordered the 1956 swap reversed, meaning NBC returned to Cleveland, where KYW was renamed WKYC. NBC continued to own WKYC until a few years back, when it was sold to Gannett.
Joseph - 3/4/2013 1:10:10 PM EST
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