'Psych' Seventh Season Premiere Up 20%
USA series draws 2.9 million viewers
By Andrea Morabito -- Broadcasting & Cable, 2/28/2013 6:02:44 PM
Psych also improved with adults 18-49 to 1.3 million, up 22%, and with adults 25-54 to 1.2 million, up 17%. Its largest gains were in the adults 18-34 demo, where it climbed 41% to 723,000 viewers.
To drive interest in the premiere, USA hosted a Psych "Slumber Party" marathon on Feb. 16, which gave the network its best day ever in social media activity. On Wednesday, social activity was up 96% over the sixth season premiere.
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