'Psych' Seventh Season Premiere Up 20%

USA series draws 2.9 million viewers

By Andrea Morabito -- Broadcasting & Cable, 2/28/2013 6:02:44 PM

The seventh season premiere of USA's Psych drew 2.9 million total viewers on Wednesday at 10 p.m. according to Nielsen, up 20% over its season debut last February.

Psych also improved with adults 18-49 to 1.3 million, up 22%, and with adults 25-54 to 1.2 million, up 17%. Its largest gains were in the adults 18-34 demo, where it climbed 41% to 723,000 viewers.

To drive interest in the premiere, USA hosted a Psych "Slumber Party" marathon on Feb. 16, which gave the network its best day ever in social media activity. On Wednesday, social activity was up 96% over the sixth season premiere.