Syndication Ratings: Syndies Slow in Sweeps' Second Week
NBCU's 'Trisha' only talker to be up for the week
By Paige Albiniak -- Broadcasting & Cable, 2/27/2013 5:25:11 PM
In daytime, the only talker that managed to gain from the prior week was NBCUniversal's newcomer, Trisha, which added 20%, or one-tenth of a ratings point, to 0.6, according to Nielsen Media Research.
At the other end of the scale, the talk leader, CBS Television Distribution's Dr. Phil dipped 3% for the week to a 3.2. Phil also was tops among women 25-54 with a 1.8.
Meanwhile, Warner Bros.' Ellen and Disney-ABC's Live! with Kelly and Michael continue to vie for second-place honors in the sweep, tying at a 2.6, with Live! slipping 7% and Ellen easing 4% for the week.
In fourth place, Sony Pictures Television's Dr. Oz lost 4% for the week to a 2.5.
NBCU's Maury declined 4% to a 2.3, but still led among women 18-34 and women 18-49, with a 1.5 and 1.6, respectively.
CTD's Rachael Ray, NBCU's Steve Wilkos and Jerry Springer all were steady at a 1.6, 1.6 and1.5, respectively, but Wilkos showed the most improvement of any talker, gaining 14% from the same week last year.
Meanwhile, CTD's The Doctors decreased 7% to a 1.3, tying Debmar-Mercury's Wendy Williams, which held steady. Warner Bros.' Anderson Live slipped 17% to a 1.0, while Debmar-Mercury's Jeremy Kyle trailed with a flat 0.6.
Among the rookie talkers, Disney-ABC Katie dipped 5% for the week to a 1.8, although the show popped a 2.2 on Monday, Feb. 11, with an exclusive interview with the widow of Penn State football coach Joe Paterno. That 2.2 is up 16% from the show's prior week average and tied with the show's premiere.
Meanwhile, NBCU's Steve Harvey held steady at its series-high 1.6 for the sixth week in a row.
The two rookies talkers that won't be back next year -- Twentieth's Ricki Lake and CTD's Jeff Probst -- were flat at a 0.8 and down 13% to a 0.7, respectively.
CTD's Judge Judy remained daytime's highest rated show, even though it dipped 1% for the week to a 7.4. In second place, CTD's Judge Joe Brown was steady at a 2.4. Warner Bros.' People's Court declined 5% to a 1.9. Warner Bros.' Judge Mathis was flat at a 1.6. Twentieth's pair of court shows, Judge Alex and Divorce Court, each lost 7% to a 1.3. Entertainment Studios' America's Court was flat at a 0.8, while its rookie, Justice for All, tumbled 20% to a 0.4 and We the People held at a 0.2.
In access, all of the top magazines gave back the gains they earned in the sweep's first week. CTD's leader Entertainment Tonight yielded 5% from the prior week to a 3.8. CTD's Inside Edition sank 6% to a 3.2. Warner Bros.' TMZ eased 5% to a 2.0. NBCUniversal's Access Hollywood also dropped 5% to a 1.8. Warner Bros.' Extra decreased 6% to a 1.5. CTD's omg! Insider retreated 7% to a 1.4.
Twentieth's rookie, Dish Nation, was flat at a 1.0.
The week was similarly rough on the game shows. CTD's Wheel of Fortune weakened 5% from the prior week to a still-strong 7.3, and good enough for third place in overall syndication. CTD's Jeopardy! fell 4% to a 6.6. Debmar-Mercury's Family Feud was flat at a 5.2. Disney-ABC's Who Wants to Be a Millionaire depreciated 8% to a 2.4, while NBCU's rookie Baggage claimed a 9% increase to a 1.2.
Among the off-net sitcoms, Warner Bros.' The Big Bang Theory cooled off 4% for the week to a 7.7, still topping the syndie chart. Warner Bros.' Two and a Half Men dropped 7% to a 5.1. Twentieth's Family Guy faded 5% to a 3.6. Twentieth's How I Met Y our Mother slid 7% to a 2.8. SPT's Seinfeld stumbled 8% to a 2.3, tying Twentieth's King of the Hill, which was flat. Warner Bros.' Friends was flat at a 2.1, while CTD's Everybody Loves Raymond rose 6% to a 1.9.
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