'Live!' Ties Its Season-High With Next-Day Oscar Show
Beats 'Dr. Phil' and 'Ellen' among Women 25-54 on Monday
By Paige Albiniak -- Broadcasting & Cable, 2/26/2013 4:23:43 PM
Scoring a 3.9 rating/11 share primary-run household average and a 2.0/14 among daytime's key demographic of women 25-54 in the 56 metered markets, according to Nielsen Media Research, Live! was up 8% in homes compared to last year's show, which earned a 3.6/12 on Feb. 27, 2012.
Live! also beat talk leaders, CBS Television Distribution's Dr. Phil and Warner Bros.' Ellen, among women 25-54, with Ellen in second place at a 1.7/10 and Phil in third for the day at a 1.3/7.
That performance led Live! to win its time period in 13 of the top 15 U.S. metered markets, including New York, Los Angeles, Philadelphia, Dallas, San Francisco, Boston, D.C., Atlanta, Houston, Detroit, Seattle, Tampa and Minneapolis. In the country's top market, New York City, the show hit a 4.5/16 at 9 a.m. on WABC, more than doubling the performance of Fox's Good Day and NBC's The Today Show, which tied at a 2.1 rating.
Live!'s post-Oscar show featured footage of cohost Michael Strahan chatting with celebs on the red carpet, while Kelly Ripa talked to the winners backstage after they received their trophies. A panel of fashion experts -- Carson Kressley, Extra's Maria Menounos and Live!'s own go-to fashion guru, Lawrence Zarian -- also went over the night's dos and don'ts with Strahan and Ripa.
Live!'s crew flew directly to Los Angeles over the weekend to cover the Oscars after spending a week shooting shows at Walt Disney World in Orlando, Fla.
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