CBS Wins February Sweep in 18-49 for First Time in 15 Years
Super Bowl powers net to double-digit gains in all demos; NBC sinks from first to fifth
By Andrea Morabito -- Broadcasting & Cable, 2/26/2013 2:53:31 PM
With three days remaining in the sweep period, CBS is averaging a 4.3 rating with the 18-49 demo, a full two ratings points ahead of second-place ABC, which is averaging a 2.2. In total viewers, it is also pacing far ahead with 15.46 million viewers to ABC's 7.32 million. Thanks to its broadcast of the Super Bowl on Feb. 3, CBS surged 54% among adults 18-49 and 35% with total viewers compared to last February.
Fox, which usually dominates midseason with American Idol, has slipped to a third-place 2.0, down 17% from last February, and 6.1 million viewers, down 13%. NBC, who won its first November sweep in nearly a decade in 2012 thanks to The Voice, sunk from first to fifth (losing to Univision) with a 1.2 rating and 3.96 million total viewers, down 67% and 61%, respectively, from last year when it broadcast the Super Bowl.
Univision finished fourth in the demo -- the first time the Spanish-language net has done so during a sweeps period -- with a 1.5 rating, as well as 3.8 million total viewers.
The rankings held in adults 25-54 where CBS averaged a 5.2, ABC a 2.7, Fox a 2.4 and NBC a 1.5. Among adults 18-34, Fox jumped ahead of ABC (1.7) with a 1.8, while CBS averaged a 3.4 and NBC a 0.8.
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