Fox to Launch Digital Content Syndication Network
Shazam, Viggle, ConnecTV, NextGuide users gain access to Fox's sync-to-broadcast experiences
By Tim Baysinger -- Broadcasting & Cable, 2/26/2013 11:32:14 AM
Shazam, Viggle, ConnecTV and NextGuide will gain access Fox's social, behind-the-scenes and interactive content around Fox shows while synced to the broadcast.
The syndicated digital network is also designed to allow Fox to create, manage and syndicate content to smart TVs, connected TVs and television service providers looking to increase audience engagement. The network is currently in discussions with providers and will to announce additional partners soon.
"Fox has some of the most loyal, invested fans on the planet, so we want them to have the richest, most immersive experience possible with our shows and our brand partners -- no matter which TV app or platform they use," said David Wertheimer, president, digital, Fox Broadcasting. "By syndicating the content we've built around our show broadcasts, we're extending the Fox experience to viewers across all digital platforms and providing our partners with new and valuable opportunities around our content."
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