E! Oscar Red Carpet Coverage Rises 8%
Pre-show coverage hosted by Seacrest and Rancic sees its most-watched telecast
By Andrea Morabito -- Broadcasting & Cable, 2/25/2013 4:24:47 PM
E!'s Live from the Red Carpet: The 2013 Academy Awards averaged nearly 3.7 million total viewers on Sunday from 5:30-8:30 p.m., up 3% from 2012's special, according to Nielsen data.The telecast, which was hosted by Ryan Seacrest and Giuliana Rancic, was the most-watched Oscars red carpet coverage in network history. It also drew 1.9 million adults 18-49, up 8% over 2012 its largest showing in the key demo in 11 years.
While final ratings are yet to be released, ABC's telecast of the 85th Academy Awards was also up 19% in the key demo in preliminary ratings.
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