Telemundo Partners With Fandango on Fandango Cine

Sprint, Universal's 'Fast & Furious 6' will be launch partners

By Tim Baysinger -- Broadcasting & Cable, 2/25/2013 12:29:32 PM

Telemundo Media has partnered with movie website Fandango to launch Fandango Cine, a Web and mobile offering geared towards Hispanics.

Fandango Cine will be integrated within telemundo.com, mun2.com and fandango.com, offering original movie-related editorial and video programming in Spanish.

The service will also feature original shows beginning in March including news show Pop Cine and Cine Buzz, which takes an insider look at news surrounding Latinos in the movie industry. The segments will run across Telemundo Media platforms including digital, mobile and television.

"Fandango Cine marks a significant move for Telemundo as we launch the most comprehensive and dedicated multiscreen approach designed to reach U.S. Hispanic movie fans," said Peter Blacker, executive VP of digital and emerging media, Telemundo Media.  "In developing this initiative with Fandango, we have the perfect partner in innovation and consumer responsiveness that acknowledges the explosion of Hispanic mobile, internet and social media users. We look forward to further deepening the movie going experience for this dynamic and ever growing community."

Sprint and Universal Pictures' Fast & Furious 6 will serve as launch partners.