Nielsen to Include Net-Connected TVs in TV Household Definition
Research firm to begin counting broadband-delivered viewing starting in September
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 2/21/2013 4:05:19 PM
That means that starting in September, Nielsen's national People Meter sample of 23,000 TV households will include "over-the-top" television programming, delivered over broadband to a TV set rather than via broadcast antenna, cable, satellite or telco TV.
For now, however, the expanded definition includes only TV-connected devices, such as Microsoft's Xbox, Apple TV and Roku's set-top, not devices such as iPads or computers.
Only a limited amount of TV programming as tabulated by Nielsen is delivered through Internet-connected TV devices today. For example, Verizon FiOS customers can watch a portion of their linear lineup on Samsung Smart TVs and Xbox gaming consoles.
Click here to read the full story at Multichannel News.
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