Robin Roberts' Return Boosts 'GMA' Ratings
Morning show sees most viewers since day after November election
By Andrea Morabito -- Broadcasting & Cable, 2/21/2013 1:10:27 PM
GMA drew 6.1 million total viewers on Wednesday, over a million more than NBC's Today, which drew 4.9 million viewers. It was the widest total audience lead GMA posted over Today since Nov. 28, 2012, the day after the Dancing With the Stars finale, whose contestants were featured heavily on show.
In the key adults 25-54 demo, GMA averaged a much-closer 2.28 million viewers, just 36,000 viewers ahead of Today's 2.24 million. The two programs tied with a 1.9 rating among adults 25-54. Both the demo and total viewer deliveries were the best for GMA since Nov. 7, 1012, the day after the election
Roberts had been out on extended medical leave recovering from a bone marrow transplant to treat myelodysplastic syndrome, a rare blood disease. She will return to anchoring GMA a few times a week while she continues to recover.
Final ratings for the entire week will be available on Feb. 28.
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