PwC: Cord-Cutting Will Be Minimal Over Five-Plus Years
Consulting firm expects second-screen apps to generate incremental ad revenue
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 2/20/2013 7:22:48 PM
Not only is the sky not falling, PwC says, but the rise of smartphones and tablets will generate incremental advertising revenue and boost engagement for the TV industry rather than drive so-called "cord cutting."
"Even though some consumers are cutting the cord, reducing their subscriptions or not subscribing when starting a new home, the impact to the pay TV industry over at least the next five years will be minimal," PwC said in the report, distributed Wednesday.
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