Study: Time-Shifted Viewing Can Be Bulk of Audience Within 28 Days

Rentrak finds several top TV shows get more than half of viewers on DVR and VOD

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 2/19/2013 2:37:56 PM

Several of the 50 top shows on cable and broadcast networks receive more DVR and video-on-demand viewers in the 28 days after air than they do live, according to audience-measurement firm Rentrak.

Rentrak's initial Total Audience Viewing Report, which combines live TV audience with DVR and VOD viewership data, found that TNT's Rizzoli and Isles and FX's Sons of Anarchy have DVR and VOD playback viewership that comprises more than 60% of the audience for the 28-day total.

Cable shows that saw more than half of their total audience after 28 days come from DVR and VOD included Bravo's The Real Housewives of Beverly Hills, Comedy Central's Tosh.0, Syfy's Haven, MTV's Teen Mom 2, USA's Burn Notice, A&E's Duck Dynasty and TLC's Sister Wives.

The Rentrak report covered primetime programs that initially aired between Nov. 26 and Dec. 2, 2012.

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