Study: Time-Shifted Viewing Can Be Bulk of Audience Within 28 Days
Rentrak finds several top TV shows get more than half of viewers on DVR and VOD
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 2/19/2013 2:37:56 PM
Rentrak's initial Total Audience Viewing Report, which combines live TV audience with DVR and VOD viewership data, found that TNT's Rizzoli and Isles and FX's Sons of Anarchy have DVR and VOD playback viewership that comprises more than 60% of the audience for the 28-day total.
Cable shows that saw more than half of their total audience after 28 days come from DVR and VOD included Bravo's The Real Housewives of Beverly Hills, Comedy Central's Tosh.0, Syfy's Haven, MTV's Teen Mom 2, USA's Burn Notice, A&E's Duck Dynasty and TLC's Sister Wives.
The Rentrak report covered primetime programs that initially aired between Nov. 26 and Dec. 2, 2012.
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