Holly Hines Joins Participant Media to Head Scripted Programming

Former FremantleMedia exec to lead development, production for new cable network

By Andrea Morabito -- Broadcasting & Cable, 2/13/2013 1:01:47 PM

FremantleMedia executive Holly Hines has been named senior VP of scripted programming for Participant Media's upcoming cable network targeting millennials, the company announced Wednesday.

Hines will be based in Los Angeles and report to Participant Television president Evan Shapiro. She was most recently VP of scripted development at FremantleMedia North America, where she helped put pilots into development at E!, Bravo, TNT and The CW.

"Holly is a talented programmer with a keen eye for talent and a great understanding of the millennial audience," Shapiro said in a statement. "Her deep relationships in the creative community and her passion for our mission make her the perfect addition to the Participant Television team." 

Hines is the latest hire as the TV network gears up for a summer 2013 launch, following the six executives who joined last month in marketing, scheduling, operations, ad sales, distribution and research.