Upfronts 2013: Style Greenlights Three New Series

Net developing beauty competition series with EP Charlize Theron

By Andrea Morabito -- Broadcasting & Cable, 2/12/2013 12:52:52 PM

Complete Coverage: Upfronts 2013

Style Media has greenlit three original series and renewed two returning series as part of its plan to grow its original programming by 22% in 2013, the network said Tuesday.

The new series are Pop Style (working title), a live weekly topical fashion series hosted by Jeannie Mai and Louise Roe produced by Michael Davies' Embassy Row; a reboot of the former syndicated series Lifestyles of the Rich and Famous; and a series following real estate mogul Katrina Campins called Luxe Life Miami (working title).

Style has also ordered new seasons of Giuliana & Bill and Tia & Tamera to premiere this summer. In development, it has Glam Squad from executive producer Charlize Theron, a competition series with hair stylists and make-up artists competing to win major Hollywood assignments.

The NBCUniversal-owned cable network, which last week came under the purview of Bonnie Hammer, is coming off a strong January performance, up 31% year-over-year with women 18-49 and up 19% with women 18-34, according to Nielsen.

In 2012, Style added 85 new advertisers to represent a 30% increase in revenue. It has added 32 new advertisers since the fourth quarter of 2012. Style hosts its 2013 upfront event Tuesday night at Lincoln Center in New York.