Dish Spending Millions on Ads to Market Ad-Skipping DVR
Broadcasters are suing satellite operator over Hopper's Auto Hop feature
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 2/11/2013 11:56:42 AM
Dish Network is memorializing the "death" of television commercials -- ironically, via a new multimillion-dollar marketing campaign for its Hopper DVR with Slingbox features that lets users skip TV ads.Dish is not disclosing what it is spending on the latest round of the "Boston Guys" ad campaign (who hollered at each other about the "Hawpah" from various points in the house, calling attention to the multiroom DVR features). The operator said the Hopper with Sling is now available to order nationwide.
The latest ads are part of Dish's "Only the Hopper" campaign, and include a series of television, radio, print and digital advertisements that follow the Boston Guys as they demonstrate how the second-generation Hopper delivers a "complete entertainment experience." With the embedded Sling features, users can watch live or recorded TV over any Internet connection on different devices.
Click here to read the full story at Multichannel News.
Talkback
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I can't get through commercials fast enough -- When there is actually something worth watching.. Enough of the moronic "reality shows"
Derek - 2/16/2013 8:08:08 AM EST -
#1- It's Congresses and The Gov'ts Fault for this Cable Monopoly in the 1st place, they Can Fix it
#2- Ala-Carte Cable TV
#3- The TV programs have cut back to Making only 40 Min Programs
#4- They and the Cable TV Co.'s are Trying to Collect on Both Ends, Just Like Newspapers and Magazines do..
#5- They are also the True Example of Capitalist Gone Wild and out of Control! Their Profit Margins and Way Over Paid Salaries and Bonus's to themselves have to Come to an End..
DennisTheMenance - 2/15/2013 5:48:20 AM EST -
The public has a right to want such a device. My local stations cannot get audio levels balanced between network and local studio or local news studio and local commercials. Audio levels are up and down like a toilet set. Broadcasters are their own worst enemy. Thank God for DVRs and fast forward buttons.
Charles Wood - 2/14/2013 5:26:30 PM EST -
I for one would pay A LOT OF MONEY FOR THIS!!I get so frustrated that i turn it off or put in a movie. It is 2 mins of programs then 7 mins of LOUD offensive commercials. They are out of control and most people i know record so they can fly past the commercials.
Mary L. Herrera - 2/14/2013 4:40:25 PM EST -
Sounds like a great thing to me. The commercials are getting out of hand.
I keep the remote in my hand and shut the sound for all commercials. That requires me to keep my eye open so I know when to resume the sound.
Walter Beckley - 2/14/2013 1:45:46 PM EST
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