Ad Council Launching PSAs Starring 'Today' Anchors
NBC stations have committed to carrying the announcements
By John Eggerton -- Broadcasting & Cable, 2/8/2013 3:37:50 PM
According to an Ad Council spokesperson, NBC stations have committed to support the campaigns, which are Fatherhood Involvement (Matt Lauer), Emergency Preparedness (Al Roker), Hunger Prevention (Savannah Guthrie) and Shelter Pet Adoption (Natalie Morales).
The Ad Council, which is celebrating its 71st anniversary, teams donated media ad time with donated creative to create iconic public service campaigns.
A year ago next week, Roker gave a shout-out during the show to the council's 70th anniversary.
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