GetGlue Upgrades iPhone App

Also announces partnership for Grammy Awards

By George Winslow -- Broadcasting & Cable, 2/7/2013 11:29:33 AM

Social TV provider GetGlue has upgraded its iPhone app, with significant new features that include easier access to video. It has also announced a partnership with the Grammy Awards for the Feb. 10 show.

As part of the redesigned iPhone app, the main feed will include both updates from friends on what they are watching as well as video clips, pictures, and recaps from the users' top shows. This will allow fans to directly access the video without having to access a second screen from different sites and make video viewing a more central part of the GetGlue platform.

The app also features an updated personalized guide to what to watch that will include live scores and stats for sports fans and improved show pages.

For the Grammy Awards, GetGlue is partnering with the Recording Academy so that all fans who check-in to the Grammys via a GetGlue widget at http://www.grammy.com/live will receive exclusive branded stickers. Five fans that check-in will be eligible for prizes, with one fan winning two tickets to next year's awards.

The company also noted that about 400,000 fans were active on its platform during the Super Bowl XLVII and that during halftime, over 15% of all tweets about Pepsi came from GetGlue. Also, GetGlue was the No. 2 source of all tweets about Pepsi, only behind Twitter for iPhone, the company reported.

During the Super Bowl, the company also rolled out its new ad initiative, Promoted Entries, with Pepsi as the exclusive sponsor during the game.