Nickelodeon, Activision Strike Deal to Develop 'Teenage Mutant Ninja Turtles' Video Games

Global, multiyear deal gives developer rights to produce games based on animated series

By Lindsay Rubino -- Broadcasting & Cable, 2/7/2013 10:04:33 AM

Nickelodeon has struck a deal with video game publisher Activision for the network's animated series Teenage Mutant Ninja Turtles.

Under the multiyear agreement, Activision Publishing Inc., a wholly-owned subsidiary of Activision Blizzard Inc., receives global rights to develop and produce interactive games inspired by the series.

"Activision is a leader in the gaming industry and we are honored to have them as the global video game partner for our new hit series Teenage Mutant Ninja Turtles," said Sherice Torres, senior VP, entertainment products, Nickelodeon Consumer Products.  "We are confident that these upcoming games will take gamers through interactive environments and action-packed adventures that truly capture the essence, tone and exciting elements of the Turtles."

Teenage Mutant Ninja Turtles premiered on Nickelodeon in September 2012, and was renewed for a second season shortly after. The network acquired the rights to the franchise in 2009 for $60 million.